Our Story

Charmed Southern is the love of fashion and boutique style clothing without the boutique price. 

Founded in July 2014, Charmed Southern started out as a social-media based ladies fashion boutique. In April of 2015, Charmed Southern officially launched an online store. 

We want to help women feel beautiful, empowered, and stylish by offering the latest trends that can be delivered to your doorstep with the click of a button!

Charmed Southern hosts trunk shows within a 20 mile radius of the Johnson City, Tennessee, area. If you are interested in hosting a private shopping experience for your girlfriends, co-workers, etc., please contact us for scheduling (minimum sales guarantee required).